In our industry Christmas starts as soon as the last one finishes. We started brainstorming for our Christmas 2009 card collections way back in March with the final designs being ready in August. Before we got to that point, we had to design mock ups, source materials, cost up, do photography, edit & cut, brainstorm names, design the images for web & promo material & send samples off to the shops/stores & catalogue people. PHEW!
Here's a sneaky peaky of the names of our 4 new collections for xmas to give you a glimpse of things to follow...
It sounds ridiculously early, but shops like to have their stock ready to launch around September so for the designers everything has to be ready well before then.
Our Christmas card collection will be launched on our website in October 09. For our first real Christmas... Plus we have some exciting news for one of our collections 'Christmas Kisses' which I will post about soon.